A inovação se consolida como caminho para que as empresas e o mercado consigam romper a bolha da mortal estagnação. Em termos empresariais, inovar é melhorar orientadamente determinada realidade através de um reposicionamento de produtos, serviços ou marcas que resulte em ganho na competitividade e na lucratividade da empresa. Objetivamente, se dá através da melhoria […]
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